Samura Consulting Group is an answer engine optimization (AEO) and generative engine optimization (GEO) agency in Dubai. We get Dubai businesses cited, mentioned and recommended in AI search: ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Published pricing, weekly AI visibility tracking, Arabic and English.
8 years of search work since 2018 · IIT and IIM-led team · UAE-licensed entity
AI search has replaced ten blue links with one recommendation. Traditional SEO gets you into the list; AEO gets you into the answer. We do both, and we measure it by AI citations and brand mentions, not rankings.
The core of what we do. We structure your website, your entity and your off-site presence so that ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews cite you when a buyer in Dubai asks for the best in your category. Read more: answer engine optimization in Dubai, generative engine optimization in Dubai, AI SEO agency, AI visibility audit.
How the program works →Google and Bing still feed the AI engines. Technical SEO, content and link building that we have run since 2018, now aimed at AI answers and zero-click search as the target.
Talk to us →Most AEO work stalls on a slow or badly built site. Our engineering bench rebuilds pages, fixes technical foundations and ships whatever the ranking plan needs.
Talk to us →Market entry, positioning and go-to-market for the UAE, from leadership that has advised regional groups and public-sector clients. Useful when the ranking goal needs a sharper business story behind it.
Talk to us →Nothing here is theory. This is the exact sequence we used to get this company cited by AI engines for AEO in Dubai.
We test 50 real questions your buyers ask AI tools and record who gets named. You see the gap before you spend a dirham.
AI engines reason about companies, not keywords. We make your name, description, address and services identical everywhere a model looks.
Each key page answers one question in its first 50 words, with schema, FAQ blocks and llms.txt so a model can lift it as a citation.
Focused articles in a tight topic cluster, in your voice, with original numbers. Three to five a day during the build phase.
Google Business Profile, Clutch, GoodFirms, UAE directories, LinkedIn, press and community answers, all repeating the same entity story.
Weekly runs of the prompt set across ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. We find which sources each engine trusts and strengthen those.
Open ChatGPT, Claude, Gemini or Perplexity and ask who does AEO in Dubai. Then ask the same tool about your own business. The gap between those two answers is what we close.
Run the test with us on a callTwenty sectors where we have ranked a client, researched the market, or both. See the guides by industry.
Most agencies in Dubai sell AI visibility as a line item on a bigger retainer. We sell only this, and we price it like a product.
| What you get | The SEO shop that added "AI" to its menu | The full-service agency | The freelancer or offshore reseller | Samura Consulting Group |
|---|---|---|---|---|
| Focus | Google rankings first, AI as an upsell | Ads, social, design, SEO and AEO in one retainer | Whatever the brief says | AEO and GEO only, with SEO as the foundation |
| Pricing | Quote after a sales call | Bundled, hard to separate | Cheap, scope undefined | Published packages from AED 2,999 |
| Proof | Keyword rankings | Case study decks | Screenshots on request | A weekly log of real AI answers, starting with our own |
| Engines tracked | Google AI Overviews | Usually ChatGPT only | Not tracked | ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews |
| Who you deal with | Account manager | Account manager and a rotating team | One person, when available | Founder-led, with IIT and IIM professionals, on every engagement |
| Technical work | Recommendations for your developer | Outsourced | Not included | Done in-house by a 50+ engineering bench |
| Contract | 6 to 12 months | 12 months | None | 1, 2 or 3 months, no auto-renewal |
You deal with the person who built the method, backed by a bench of 50+ engineers and consultants led by IIT and IIM professionals.
Serial entrepreneur. Co-founder of Zenith, an IIT Madras-incubated edtech company, and senior partner at Altix Codeit, the software company behind Samura's engineering bench. Previously Associate Client Partner at Ken Research, a consulting firm operating in India and Dubai. Sufia leads every Samura client relationship, writes the company's insights, and runs its own AI ranking program.
LinkedIn →This is the price, this is the package, this is what you get. No endless rounds, no scope creep. Longer commitments earn a lower monthly rate because the results compound.
Enterprise: multi-location, multi-language or multi-brand programs are quoted separately, from AED 10,000 per month.
See the full pricing page, with what every package includes and the questions buyers ask us
A client engagement, and the same program run on ourselves in public.
We run the same program on ourselves that we sell: a relaunched site, 50+ answer-first guides, entity work across directories and profiles, and a weekly log of real AI answers across four engines. The baseline was recorded on 24 October 2026 and the results are re-tested monthly on the same prompts.
An apparel sourcing and product development company with three factories and offices across four countries, supplying global retailers and high-end designers. The job was to make the company discoverable to international sourcing teams searching for manufacturing partners.
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An AI visibility audit shows whether ChatGPT, Gemini, Perplexity and Claude name your business, who they name...
SEO gets your pages ranked in Google and Bing results. AEO (answer engine optimization) and GEO (generative engine optimization) get your business named inside the answer an AI tool writes. The two overlap, because AI engines read the same web, but AEO adds entity work, structured data and off-site citations that classic SEO ignores. Samura does all three, with AI answers as the target.
ChatGPT, Claude, Gemini, Perplexity and Google AI Overviews. Each engine trusts a slightly different set of sources, so we track all five separately every week and tune the work to whichever is falling behind.
For specific, low-competition prompts, three to four weeks. For the main prompts in a competitive UAE category, two to three months of consistent work. Anyone promising five days has not done it.
No, because AI answers change with phrasing, location and the day. Samura guarantees the work, the weekly tracking log, and that you will see your name appearing in answers that did not include you before. We show you the same log we keep for Samura.
Yes. We keep a dated prompt log for every client with screenshots of the answers at the start and at each weekly check. You see the exact prompts, the exact engines and the exact wording. We also show you Samura's own log, since this company was our first case.
We do the work. Schema, llms.txt, page rebuilds, Google Business Profile, directory listings, content and outreach are all delivered by our team. Reports exist to show you what changed, not as the product.
Yes. The Establish and Dominate programs include an Arabic FAQ layer and bilingual entity descriptions, because many UAE buyers prompt AI tools in Arabic and the engines reward sites that answer in both languages.
Four numbers, every week: how many of your tracked prompts name you, how many cite your site as a source, referral visits from AI tools in your analytics, and enquiries that mention finding you through an AI assistant. We set these up for you in the first week.
Exactly what the package lists, nothing hidden. Audit, entity setup, page rebuilds, articles, listings and tracking as stated for each program. If your site needs engineering work beyond the package, we tell you before starting and quote it separately.
Yes, and it is part of every Samura program. AI engines pull from Google and Bing indexes, so a site that cannot rank in search is unlikely to be cited in answers. We do the SEO foundation as part of the AEO work rather than selling it twice.
No. Programs run for one, two or three months as chosen. Longer programs cost less per month because the results compound, but nothing renews automatically.
Dubai is our focus and our first market. We take Abu Dhabi, Sharjah and other UAE clients where the category fits, and we handle India through our group company.
Strategy and review sit with the Managing Partner and a senior team of IIT and IIM professionals with consulting backgrounds in India and Dubai. Delivery is done by a bench of 50+ engineers and search specialists who have run ranking programs since 2018. You are never handed to a junior account manager.
Answer engine optimization is the work of getting a business named inside the answer that ChatGPT, Gemini, Perplexity or Google AI Overviews gives when a customer asks for a recommendation. It covers your website, your business identity across the web, structured data, and presence on the sources AI engines cite. Generative engine optimization (GEO) and AI SEO are other names for the same work.
There is no independent ranking yet; most 'best AEO agency in Dubai' lists are written by an agency that puts itself first. Samura publishes a tested ranking based on what the AI engines actually say, re-run monthly, with the method stated. Judge any agency by a client's before and after, the exact prompts, published pricing and whether it covers Arabic and English.
Published AEO prices in Dubai run from about AED 3,000 to AED 10,000 a month for small and medium businesses; many agencies do not publish prices. Samura starts at AED 1,999 for a one-time AI visibility audit and AED 2,999 for a one-month program, with nothing renewing automatically.
A Dubai-based agency knows the local sources AI engines cite (UAE directories, regulators, Arabic media) and can meet you. A remote agency may have deeper tooling. Samura is based in Business Bay, Dubai, with its engineering team in India, so you get both: local presence and a bench of 50+ engineers.
Any category where customers ask AI assistants for a recommendation: clinics and dental, real estate, hotels and restaurants, food manufacturers and suppliers, schools and tutors, car dealers and EV installers, software companies, retailers. Samura publishes a guide series for each; see the Industries page.
Make your business easy to identify (same name, address and description everywhere), publish pages that answer buyer questions in the first paragraph with facts, add structured data, get listed on the directories and review sites AI engines trust, and track real AI answers weekly. The AI visibility audit shows exactly which of these you are missing.
The consultation is free and takes 30 minutes. We run three live prompts about your business, show you who is being recommended instead of you, and tell you plainly what it would take.