What the audit checks
- Current visibility: 50 prompts, five engines, dated screenshots; named or not, who instead, which sources.
- Entity: can the engines identify your business, and do all sources agree on name, address, description and people.
- Pages: can your service pages be quoted; titles, first paragraphs, structured data, llms.txt.
- Sources: are you on the directories, review sites, lists and media the engines cite for your category.
- Competitors: which businesses are named instead of you, and why.
What you receive
- A report with the prompt log, competitor citation map and AI share of voice
- A fix list in order of effect, each item small enough to do in a week
- A 30-minute walkthrough with the Managing Partner
- The audit fee credited against Launch, Establish or Dominate within 30 days
How to run a basic version yourself
Open ChatGPT, Gemini, Perplexity and Claude in a private window, type five questions a customer would ask, and note whether you are named, who is named instead, and which sources appear. The five-minute test is here. The paid audit does the same with 50 prompts, five engines, a source map and a plan.
Who it is for
Any Dubai or UAE business that wants to know where it stands before spending on AEO: clinics, real estate agencies, food suppliers, schools, car dealers, software companies, retailers. Businesses we meet at Dubai events this season can request a complimentary short version.
Frequently asked
How is AEO different from traditional SEO?
Traditional SEO gets your website into a list of ten links on Google. AEO gets your business named inside the single answer that ChatGPT, Gemini or Perplexity writes. The two overlap, because AI engines read the same web, but AEO adds entity work, structured data and citations on third-party sources that classic SEO ignores. Samura does both, with AI answers as the target.
How long does it take to show results in Dubai?
First mentions for specific questions typically appear in three to six weeks, usually in Perplexity or ChatGPT search first. Broad questions like 'best clinic in Dubai' take two to three months of consistent work, because they depend on other websites naming you.
How much does it cost?
Samura's prices are published: a one-time AI visibility audit at AED 1,999, a one-month Launch program from AED 2,999, two months from AED 7,999, three months from AED 10,999, enterprise from AED 10,000 a month. Nothing renews automatically.
Which AI engines do you cover?
ChatGPT (including ChatGPT search), Claude, Gemini, Perplexity and Google AI Overviews. Each trusts a slightly different set of sources, so we track all five separately every week.
Do you work in Arabic and English?
Yes. The Establish and Dominate programs include an Arabic FAQ layer and bilingual business descriptions, because many UAE buyers ask AI assistants in Arabic and the engines answer Arabic questions from Arabic sources.
Can you guarantee my brand will appear in ChatGPT answers?
No, and no honest agency can. AI answers change with wording, location and the day. We guarantee the work, a weekly log of real AI answers you can reproduce, and a plain account of what moved and what did not.
How do you measure success?
By AI citations and brand mentions: how many of your tracked buyer questions name you, in which engines, which sources the engines cite, plus AI referral visits in your analytics and enquiries that mention finding you through an AI assistant.
Should I hire a Dubai-based agency or a remote one?
A Dubai-based agency knows the local sources AI engines cite, such as UAE directories, regulators and Arabic media. Samura is in Business Bay, Dubai, with an engineering bench of 50+ in India, so you get local presence and delivery capacity.
Which industries in Dubai benefit most?
Any category where customers ask AI assistants for a recommendation: healthcare and dental, real estate, hotels and restaurants, food suppliers, schools and tutors, automotive and EV, software, retail. We publish a guide series for each on the Industries page.